now offers a low cost advertising
As with many emerging technologies, PPC are known by several
different names and acronyms. Some people call it Pay Per Placement
engines (PPP), others call them Bid for Placement engines, and the
list goes on.
The industry is now trying to standardize on "Pay Per Click" as the
official terminology. The reasoning goes that you do not actually
pay for placement. Technically, the positions or listings are free.
You pay only for each click (i.e., visitor) that you receive from
that search engine listing. The person placing the highest bid per
click price for a keyword achieves the highest placement or ranking.
The advantage of PPC's over paying for banner ads is that you do not
pay for impressions displayed, but instead for actual click-throughs.
With banners, you could purchase 1,000 impressions for $40 and
receive only 20 clicks, costing you a whopping $2 per visitor. In
general, there's no guarantees how much you'll pay per visitor
acquired with most forms of advertising. TV, radio, magazines, and
others normally force you to bear all the risk. You must create ads
and pick advertising locations that will be cost-effective for your
Even though PPC cannot guarantee you'll make a profit, it does offer
you significantly less risk than many other forms of advertising.
It's also commonly known that visitors from search engines (PPC or
otherwise) are much more likely to purchase products or services
than visitors derived from traditional ads. Search engines provide
you with highly targeted visitors. Each click in theory comes from
someone who was actively looking for your products or services.
Paying as little as 1 cent per visitor is dirt-cheap. If you can't
make a profit paying 1 cent per visitor, then you may be hard
pressed to find many advertising options that will work for you.
If you are ready to join this low cost advertising program,
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