Pay-Per-Click Program
The Christian Internet Directory now offers a low cost
advertising alternative.
As with many emerging technologies, PPC are known by several
different names and acronyms. Some people call it Pay
Per Placement engines (PPP), others call them Bid for Placement
engines, and the list goes on.
The industry is now trying to standardize on "Pay Per Click" as the
official terminology. The reasoning goes that you do not
actually pay for placement. Technically, the positions
or listings are free. You pay only for each click (i.e.,
visitor) that you receive from that search engine listing.
The person placing the highest bid per click price for a keyword
achieves the highest placement or ranking.
The advantage of PPC's over paying for banner ads is that you do not
pay for impressions displayed, but instead for actual
click-throughs. With banners, you could purchase 1,000
impressions for $40 and receive only 20 clicks, costing you a
whopping $2 per visitor. In general, there's no
guarantees how much you'll pay per visitor acquired with most forms
of advertising. TV, radio, magazines, and others normally force you
to bear all the risk. You must create ads and pick
advertising locations that will be cost-effective for your business.
Even though PPC cannot guarantee you'll make a profit, it does offer
you significantly less risk than many other forms of advertising.
It's also commonly known that visitors from search engines (PPC or
otherwise) are much more likely to purchase products or services
than visitors derived from traditional ads. Search
engines provide you with highly targeted visitors. Each
click in theory comes from someone who was actively looking for your
products or services.
Paying as little as 1 cent per visitor is dirt-cheap. If
you can't make a profit paying 1 cent per visitor, then you may be
hard pressed to find many advertising options that will work for
you.
Option 1:
Pay-Per-Click Program Option 2: Select from
several
Advertising Options
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